Some would deny Twitter is a good marketing tool, while others swear by it. If you have had less than fantastic results with this social media site, don't be surprised. Don't buy into the concept that creating a profile on Twitter will stuff your wallet with cash though. You have to recognize the undertaking and stick with it. Many marketers fail because they think all they have to do is make a few posts and then leave it to do all the work. It's a social sharing site folks!
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